University Town Center

University Town Center is located in Santa Cruz, California. It is centrally positioned in a high-visibility location on Pacific Avenue downtown Santa Cruz, just five minutes walking distance to the Santa Cruz Beach Boardwalk. The outdoor promenade provides a charming, inviting atmosphere that has successfully attracted well-known retailers and major businesses.

Retail stores and a restaurant occupy the first floor, the second and third floors are offices and classrooms, and 52 residential units comprise the fourth and fifth floors.

The principal university occupants are UCSC Extension and the UTC Residential Office (a part of UCSC's Housing, Dining and Child Care Services program).

  • TOTAL Project SF: 86,000 & Five Floors
  • Residential: 26,338 SF
  • Office: 38,000 SF
  • Retail: 15,000 SF
  • Common Area: 6,000 SF


  • Developer: Laurel & Pacific
  • Architect: Barry Swenson Builder Architectural & Thatcher & Thompson
  • General Contractor: Barry Swenson Builder
  • 86k SF of residential, office, and retail
  • Location: 1101 Pacific Avenue, Santa Cruz, CA
  • Completed in September, 2000
  • Project Cost: $20M